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HOW IT WORKS

To facilitate planning for each club and ensure everyone knows exactly how many players they need to bring per week, we adopted a progressive and proportional goal model.

Each weekly objective represents a growth milestone for the merger, and goals are divided equally among the 5 founding clubs. Thus, everyone grows together, with organization, predictability, and focus on the final goal.

01

Week 1

R$ 5,000 Total
Focus: Merger Start
  • Total Merger Goal: R$ 5,000
  • Goal per Club: R$ 1,000
  • Focus: Initial base activation
  • Sending marketing materials
02

Week 2

R$ 10,000 Total
Focus: Growth
  • Total Merger Goal: R$ 10,000
  • Goal per Club: R$ 2,000
  • Focus: Volume increase
  • Operational adjustments and feedback
03

Week 3

R$ 15,000 Total
Focus: Consolidation
  • Total Merger Goal: R$ 15,000
  • Goal per Club: R$ 3,000
  • Focus: Player retention
  • Engagement actions
04

Week 4

R$ 20,000 Total
Focus: Expansion
  • Total Merger Goal: R$ 20,000
  • Goal per Club: R$ 4,000
  • Focus: Attracting new players
  • Preparation for final goal
05

Week 5

R$ 25,000 Total
Focus: Final Goal
  • Total Merger Goal: R$ 25,000
  • Goal per Club: R$ 5,000
  • Focus: Celebration and future planning
  • Club consolidation in the market.