HOW IT WORKS
To facilitate planning for each club and ensure everyone knows exactly how many players they need to bring per week, we adopted a progressive and proportional goal model.
Each weekly objective represents a growth milestone for the merger, and goals are divided equally among the 5 founding clubs. Thus, everyone grows together, with organization, predictability, and focus on the final goal.
01
Week 1
R$ 5,000 TotalFocus: Merger Start
- Total Merger Goal: R$ 5,000
- Goal per Club: R$ 1,000
- Focus: Initial base activation
- Sending marketing materials
02
Week 2
R$ 10,000 TotalFocus: Growth
- Total Merger Goal: R$ 10,000
- Goal per Club: R$ 2,000
- Focus: Volume increase
- Operational adjustments and feedback
03
Week 3
R$ 15,000 TotalFocus: Consolidation
- Total Merger Goal: R$ 15,000
- Goal per Club: R$ 3,000
- Focus: Player retention
- Engagement actions
04
Week 4
R$ 20,000 TotalFocus: Expansion
- Total Merger Goal: R$ 20,000
- Goal per Club: R$ 4,000
- Focus: Attracting new players
- Preparation for final goal
05
Week 5
R$ 25,000 TotalFocus: Final Goal
- Total Merger Goal: R$ 25,000
- Goal per Club: R$ 5,000
- Focus: Celebration and future planning
- Club consolidation in the market.
